Introducing

Endure

Hydrate Up To 10x Faster

Official Partner - USA Triathlon

Official Partner - Super League Triathlon

BOA's ENDURE is a real game-changer. In my view, every athlete - from Olympian to Ironman to amateur sports - should be using it.

Ryan Bolton, Olympian, founder and owner of Bolton Endurance Sports Training, USA Triathlon Performance Advisor, and professional coach

I had a race where I never felt like I was coming off of my pace or experienced the onset of cramps - this is a first for me.

Hein Pretorius, 2021 IronMan 70.3 European Championship

2021 IronMan 70.3 World Championship Qualifier

When it's ready, I'll give it to every athlete I train

Susan Kitchen, Registered dietitian, board certified sports nutritionist, a USA Triathlon Level II and IRONMAN certified endurance coach, and a lifelong endurance athlete. 

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