Introducing IGNITE, the world's fastest sports fuel
IGNITE was formulated to rapidly provide energy-enhancing nutrients so that an athlete can conveniently take on fuel through micro-dosing during their training and in competition.
Like our first product, ENDURE, IGNITE uses our patented oral aerosol technology to rapidly deliver atomized nutrients to athletes.
A fuel mixture of fast-acting and slow-acting Carbs - B vitamins - Caffeine - Electrolytes
SHIPPING DECEMBER 15th
Designed to be quickly deployed during training or competition, all you need to do is grab a can of BOA and take a two-second blast. No more biting, tearing or dipping.
ENDURE delivers 150mg of sodium per serving in 25 and 50-serving cans.
IGNITE delivers carbs, B vitamins, caffeine and electrolytes in 20 and 40-serving cans.
Our scientists have developed Berry and Citrus-flavored blends in ENDURE and IGNITE that tastes great with no aftertaste. No more gutting down harsh substances to fuel your nutrition.
BOA's products use our proprietary OraBlast technology to rapidly deliver nutrients that aid optimal sports performance. Hydrate and Fuel up to 10 times faster with BOA.
One serving of BOA ENDURE contains 150 mg of sodium. That's roughly the same amount in a 12oz bottle of your favorite isotonic beverage. Our smallest 2oz can has 3,750mg of sodium, the equivalent of 24 bottles. You do the math.
Des uses BOA to make history
2x Olympian and Boston Marathon winner, Des Linden uses BOA to help her hydrate as fast as she runs.
Hunter breaks records using BOA Endure
8-time Obstacle Course Racing World Champion Hunter McIntyre relies on BOA Endure as part of his hydration plan when training and competing.
Sam uses BOA to win IRONMAN® races
IRONMAN® Champion Sam Long uses BOA to fuel all three phases of a triathlon.
Katie uses Endure as a World Champion
2021 World's Toughest Mudder champion, Katie Knight, relies on BOA Endure to replenish sodium fast.
"BOA's ENDURE is a real game-changer. In my view, every athlete - from Olympian to Ironman to amateur sports - should be using it."
"BOA fills a huge void in the Sports Nutrition world."
Athletes need sodium.
If you're an athlete, you need more sodium because it's lost while exerting and sweating. If you lose too much sodium too rapidly, your performance will suffer because sodium is a critical ingredient in hydration.
The sodium gap is real.
When you drink your favorite isotonic beverage, you'll feel the effects of the nutrients in about 30-60 minutes on average. And because the amount of sodium is limited by the amount of fluids, you can fall behind and not be able to keep up with the sodium gap. BOA ENDURE is rapidly absorbed by the body, allowing the fluids consumed from your hydration strategy to get pulled into your cells and muscles much faster.
What Athletes are Saying
Keeps me in the game— Christian Torres, LAFC, U-20 Mexican National Team
I trust Endure to make the 90th minute feel like the first minute.
I've never seen anything like it— Hunter McIntyre, 8x Obstacle Course Racing World Champion
I’ve seen every kind of supplement under the sun, but I have never seen anything like BOA. I bike with BOA, I run with BOA, and I always have it near me.
So easy to use— Katie Knight, 2021 World's Toughest Mudder Champion, Spartan Ultra Champion
"BOA is so easy to use, I just took blasts throughout the race (World's Toughest Mudder) and didn’t even have to break stride. I’m not participating in any endurance events without BOA."