Executive Team

Hank Durschlag - Founder & Chief Innovation Officer

Hank Durschlag - Founder & Chief Innovation Officer

Maurice (Hank) Durschlag is the founder of BOA Nutrition, Inc. Prior to BOA, Mr. Durschlag has founded and served in various leadership roles for sports, tech, and healthcare companies whose products have been developed for professional and amateur athletes. Products developed by Mr. Durschlag have been used by athletes in the NFL, MLB, NBA, NASCAR, NHL, PGA, MLS, the NCAA, and other collegiate sports, as well as other professional and amateur athletes. Hank also founded and served as President of Glucotec, Inc. (now Glytec Systems), as developer of FDA-approved insulin-dosing software. Prior to his own endeavors as an entrepreneur, Mr. Durschlag served...

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Jon Pritchett - President and CEO

Jon Pritchett - President and CEO

Jon has over 30 years of experience in a variety of sports, media, and tech companies, where he has held executive leadership and senior management positions. He is known for his ability to turn around and/or grow companies at scale. Most recently, Jon spent two years reinvigorating a public policy organization - doubling its resources and dramatically improving its reach and influence. His opinions are published widely in places like the Wall Street Journal, Forbes, National Review, The Sports Business Journal, The American Spectator, and others. From 2009 to 2016, Mr. Pritchett was the President of Club 9 Sports, a...

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