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The BOA Institute

  • BOA at the USA Triathlon Age Group National Championships

    BOA at the USA Triathlon Age Group National Championships

    August 8, 2022

    We are considerably lucky to be an official partner of USA Triathlon. Last week we had the honor to sponsor the 2022 ... more

  • BOA Endure is the official Endurance Salt of IRONMAN North America

    BOA Endure is the official Endurance Salt of IRONMAN North America

    July 27, 2022

    Our BOA Endure sodium replenishment product has been selected as Official Endurance Salt of IRONMAN in the North Ame... more

  • BOA Endure is now NSF Certified for Sport® Verified

    BOA Endure is now NSF Certified for Sport® Verified

    July 13, 2022

    We recently earned certification from NSF’s Certified for Sport® Program. NSF is a global public health organization... more

  • Welcome to TEAM BOA, Sam!

    Welcome to TEAM BOA, Sam!

    May 13, 2022

    The #1 triathlete in the US, Sam Long, joins TEAM BOA and gives talks about how he uses BOA Endure. more

  • Ron Courson joins Team BOA

    Ron Courson joins Team BOA

    April 14, 2022

    UGA's Director of Sports Medicine, Ron Courson joins BOA's Medical Advisory Board. more

  • Welcome to Team BOA Christian Torres!

    Welcome to Team BOA Christian Torres!

    March 28, 2022

    We have signed a deal with 17-year-old forward Christian Torres of the Los Angeles Football Club (LAFC). Torres will ... more

  • Katie Knight wins ANOTHER race with BOA Endure

    Katie Knight wins ANOTHER race with BOA Endure

    March 15, 2022

    On Saturday, Katie Knight finished 1st in the Women’s group of the San Luis Obispo Spartan Ultra 50K. She placed 5th ... more

  • The Importance of Sodium on Athlete Performance

    The Importance of Sodium on Athlete Performance

    March 11, 2022

    BOA CEO joins industry experts, Ryan Bolton and Susan Kitchen for a discussion at USA Triathlon's Endurance Exchange. more

  • Duke Basketball Player, Wendell Moore, Jr. Signed to NIL Deal

    Duke Basketball Player, Wendell Moore, Jr. Signed to NIL Deal

    January 5, 2022

    Wendell Moore Jr., lead scorer and captain of the Duke Basketball team will become a BOA Ambassador and will be featu... more

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