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The BOA Institute

  • Welcome to TEAM BOA, Sam!

    Welcome to TEAM BOA, Sam!

    May 13, 2022

    The #1 triathlete in the US, Sam Long, joins TEAM BOA and gives talks about how he uses BOA Endure. more

  • Ron Courson joins Team BOA

    Ron Courson joins Team BOA

    April 14, 2022

    UGA's Director of Sports Medicine, Ron Courson joins BOA's Medical Advisory Board. more

  • Welcome to Team BOA Christian Torres!

    Welcome to Team BOA Christian Torres!

    March 28, 2022

    We have signed a deal with 17-year-old forward Christian Torres of the Los Angeles Football Club (LAFC). Torres will ... more

  • Katie Knight wins ANOTHER race with BOA Endure

    Katie Knight wins ANOTHER race with BOA Endure

    March 15, 2022

    On Saturday, Katie Knight finished 1st in the Women’s group of the San Luis Obispo Spartan Ultra 50K. She placed 5th ... more

  • The Importance of Sodium on Athlete Performance

    The Importance of Sodium on Athlete Performance

    March 11, 2022

    BOA CEO joins industry experts, Ryan Bolton and Susan Kitchen for a discussion at USA Triathlon's Endurance Exchange. more

  • Duke Basketball Player, Wendell Moore, Jr. Signed to NIL Deal

    Duke Basketball Player, Wendell Moore, Jr. Signed to NIL Deal

    January 5, 2022

    Wendell Moore Jr., lead scorer and captain of the Duke Basketball team will become a BOA Ambassador and will be featu... more

  • Ironman Athlete loses extreme amount of sodium, uses BOA ENDURE to help her finish

    Ironman Athlete loses extreme amount of sodium, uses BOA ENDURE to help her finish

    November 15, 2021

    The great thing about this product, is once a cramp comes on, you can blast and get immediate relief!! more

  • One Can or 24 Bottles?

    One Can or 24 Bottles?

    October 25, 2021

    One 2-second blast of ENDURE delivers 150 mg of sodium through our proprietary OraBlastTM technology. To get that amo... more

  • Announcing New Advisory Board Members

    Announcing New Advisory Board Members

    October 22, 2021

    Olympian Ryan Bolton and Sports Marketing Veteran Archie Paton Join BOA Nutrition Advisory Board more

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