The BOA Institute

Wendell Moore Jr., lead scorer and captain of the Duke Basketball team will become a BOA Ambassador and will be featured in a series of ad campaigns.

The great thing about this product, is once a cramp comes on, you can blast and get immediate relief!!

One 2-second blast of ENDURE delivers 150 mg of sodium through our proprietary OraBlast^TM technology. To get that amount of sodium, you’d have to down an entire 12oz bottle of your favorite isotonic beverage.

Olympian Ryan Bolton and Sports Marketing Veteran Archie Paton Join BOA Nutrition Advisory Board

"BOA Endure is a game-changer and will be my secret weapon moving forward!"

"Using BOA ENDURE is a no-brainer. It's an easy thing to use for all of our athletes because it's solving a problem in an elegant way." Jeffrey Bytomski, MO Head Medical Team Physician at Duke University and BOA Medical Advisor discusses the need for BOA ENDURE.