We are considerably lucky to be an official partner of USA Triathlon. Last week we had the honor to sponsor the 2022 BOA USA Triathlon Founders Gala and Hall of Fame Inductee Ceremony, and introduce our new product, Ignite. During this event, four elite athletes were inducted into the hall of fame. Our very own Jon Pritchett had the honor of introducing Olympic Gold Medalist, Gwen Jorgensen.

Other inductees included 2x Olympian Laura Bennet, 11x IRONMAN age group champion Lesley Cens-McDowell, and 9x USA Triathlon age group national title winner Robert Plant.

We also had a significant presence at the Expo and Races over the course of the 4-day event. Olympian Morgan Pearson (our new BFF) and BOA Athlete hung out with us with Silver Medal in tow. Triathletes from all over were able to sample BOA, and use at the aid stations throughout the course. Watch the video for the whole vibe.