We have inked an official NIL deal with Duke’s leading scorer and captain, Wendell Moore, Jr. Wendell will be featured in our new ad campaign and in our social media over the next several months. Wendell was one of several basketball players at Duke who began using the BOA ENDURE after having problems with cramping in the second half of an early game this season.

“I began using BOA in December when my trainer suggested it could help me with replacing the sodium I lose during games. I loved it right away and there is no doubt it helped me…and the taste is great, too,” said Moore.

Wendell is a junior guard on Duke’s team and is currently leading the team in points and assists. Many NBA analysts predict Moore could be a lottery pick in this year’s NBA Draft, if he decides to leave early. Before matriculating to Duke, Moore was the MVP of back-to-back  state championship teams for Cox Mill High School in Concord, NC.

 “We are delighted that Wendell chose to become an ambassador for the company,” stated Jon Pritchett, BOA Nutrition President & CEO. “Not only are we excited to have one of the best college basketball players in the nation representing us, we’re also proud to have a home-grown star from North Carolina. The Tar Heel State has a great tradition of college basketball, but we’ve also got an amazing heritage of creating innovative products in our state. Having Wendell as one of the people who can help us tell the incredible story of how BOA is creating novel products that help optimize the performance of athletes at all levels of competition, is an exciting opportunity for us all,” remarked Pritchett.

Welcome to TEAM BOA Wendell!

Keep up with Wendell on instagram.