BOA NUTRITION AND SUPER LEAGUE TRIATHLON ANNOUNCE MULTI-YEAR PARTNERSHIP

Originally published on superleaugetriathlon.com

Super League Triathlon (SLT) and BOA Nutrition Inc. have agreed to a multi-year partnership that makes BOA the Official Nutraceutical Partner of the Championship Series.

BOA’s multi-year partnership with Super League will begin with the 2021 Championship Series, which features four back-to-back races throughout September with events in London, Munich, Jersey and Malibu and will crown the fastest triathletes in the world with short, sharp and action packed events in a made for broadcast package that will thrill fans around the world.

BOA recently launched its first product, Endure, which is designed to help athletes delay the onset of fatigue by quickly replacing lost sodium, a critical nutrient in hydration. In conjunction with their hydration strategy or fluid of choice, an athlete can use BOA’s patent-pending aerosol blast to deliver a concentrated amount of sodium. The company refers to this as “Competition Level Sodium.”

Determining the best combination of nutrients and hydration is an individualized process for each athlete and can prove challenging for endurance athletes competing in three sports over an extended duration of time. BOA’s Endure allows an athlete to remain on pace with an easy- to-activate product that is convenient to use, concentrated, fast-acting, and great-tasting.

Super League Triathlon’s Chief Commercial Officer, Martin Cawte, said: “Super League and BOA are two modern brands who are driving forward innovation in sport, so this partnership is a perfect synergy. With Super League Triathlon’s 2021 Championship Series taking over the multisport world in September we are excited to see what this partnership can deliver for the triathlon community.”

“We’re disrupting the world of endurance sports with BOA Endure,” said Jon Pritchett, CEO of BOA Nutrition, Inc. “Super League is an organization that truly values innovation and game- changers in the sport, so partnering with them and bringing BOA technology to the best athletes in the world was a no-brainer. We’re excited to be bringing this solution to the triathlete community, but especially thrilled to be doing it with Super League.”

Super League Triathlon’s 2021 Championship Series race calendar is:

  • September 5: London, UK
  • September 12: Munich, Germany
  • September 18: Jersey, Channel Islands
  • September 25: Malibu, USA