We're thrilled to the momentum going by adding Ron Courson, Director of Sports Medicine at the University of Georgia, to our medical advisory board. Courson teamed up with us earlier this year following a pilot program with the Georgia football team, utilizing its oral aerosol sodium replenishment product, Endure, for rapid hydration and to help players prone to cramping.
"In sports medicine, knowledge is power. We try to research and use evidence-based products – BOA's ability to deliver electrolytes and sodium quickly and safely had been proven with endurance athletes, and it has worked for us."
"In sports medicine, knowledge is power," said Courson, who is in his 27th year with Georgia Athletics. "We try to research and use evidence-based products – BOA's ability to deliver electrolytes and sodium quickly and safely had been proven with endurance athletes, and it has worked for us."
For the trial program, Courson and his sports medicine team selected players who had histories of heavy sweating and cramping, a condition exacerbated in late season games when players go from cold weather outdoors to warmer conditions inside domed stadiums. The strategy was to use BOA Endure to preload athletes with sodium and hydrating nutrients prior to the games and equip athletic trainers with pocket-sized cans of Endure on the sidelines. "It helps that the product tastes good," Courson added.
Courson is recognized as one of the nation's preeminent sports trainers. A former track and field athlete, he served as athletic trainer with the U.S. Olympic Team at the Summer Games in 1988, 1992 and 1996 when he was chief athletic trainer for U.S. Olympic Track and Field. He has had leading roles with the NCAA, Southeastern Conference, National Athletic Trainers' Association (NATA) and the American Football Coaches Association, and currently serves on the NFL Health and Safety Committee. He is an inductee of the Southeast Athletic Trainers Hall of Fame and NATA Hall of Fame.
"We are honored to have Ron's endorsement and his invaluable contributions as a member of our medical advisory board," said Jon Pritchett, CEO of BOA Nutrition.