We're so excited to announce that we have signed a deal with 17-year-old forward Christian Torres of the Los Angeles Football Club (LAFC). Torres will be featured in our brand marketing campaigns beginning this year.
Torres began using BOA Endure, the company’s sodium replacement product, after experiencing fatigue and other problems related to sodium loss late in matches.
“We first heard about how BOA Endure was helping Duke basketball players who were having problems with cramps due to sodium loss in games,” said Torres. “We all know how painful a cramp can be, and if you’re cramping during a match where every moment matters, then what you put into your body also matters.
This is why I trust Endure to make the 90th minute feel like the first minute.”
Torres, a dual national who was born in California, is known for being the youngest player in MLS history to start in a playoff game, a milestone he accomplished in 2020 at the age of 16. In addition to playing for LAFC, it was announced today that Torres will also play for the Mexican U-20 National Team.
“We are delighted that Christian has chosen to endorse BOA Endure,” said Jon Pritchett, BOA Nutrition President & CEO. “Like all ambassadors of BOA products, we love that Christian has real world experience using our product in the most grueling circumstances. Soccer players cover a lot of ground in a match, often running at full speed over a sustained period and quickly burning sodium, so it’s a perfect sport for the benefits of Endure.”
In addition to Torres, we also recently announced the signings of Duke University basketball star Wendell Moore, Jr., and Obstacle Course Racing stars Katie Knight and Hunter McIntrye. McIntyre is a six-time OCR world champion who Sports Illustrated named as one of the “50 Fittest Humans on Earth.”
Follow Christian Torres on Instagram at @christiandomtorres.