NSF is a global public health organization that tests and certifies products to help protect athletes and consumers from potentially harmful ingredients and athletic-banned substances in dietary supplements.

BOA Nutrition’s BOA IGNITE BLAST, the oral aerosol that provides power-packed fuel for a rapid energy supply, has achieved certification from the National Sanitation Foundation (NSF)’s Certified for Sport Program.

Most recreational runners can relate to the experimentation required to nail down a nutrition plan with energy gels, chews or other fueling options that are necessary for running long distances like a marathon. Linden uses this caffeinated version of BOA’s energy supplement prior to the race and takes the sodium-rich Endure Blast one to two times while running.

“I’m not really running long enough to use it [more] often [than that], but certainly if it’s [a hot race day], it’ll come into play,” she says. “The caffeine one is phenomenal and I would love to figure out a way to integrate it into the race. I’m still working on that.”

About four hours after his most recent endorsement deal became public, Armando Bacot shared the news with his 56,400 followers on Twitter. By then, on a recent Thursday, Bacot had long become familiar with the art of the social media pitch. Keep it short. Direct. Add an exclamation point or two. Don’t forget the promo code. He typed 37 words and attached a video commercial and sent them into the ether.

“I am honored to join the @BOA_blast team!” Bacot wrote, referencing BOA Nutrition, a North Carolina company specializing in athletic performance products. “BOA has helped me take my game to the next level,” Bacot continued...

Launch of BOA Ignite Taps Energy of Storied Rivalry in First Brand Campaign to Feature Active Duke and Carolina Basketball Players

RALEIGH, N.C., January 05, 2023 --The fast-growing sports performance supplement company BOA Nutrition announced today that veteran Final Four college basketball stars Armando Bacot of North Carolina and Jeremy Roach of Duke have teamed up with the company as part of separate NIL deals that include equity ownership positions.

The announcement coincides with the launch of the first brand marketing campaign to feature both North Carolina and Duke basketball players.

BOA Nutrition is tapping into the North Carolina–Duke rivalry as means of NIL promotion.

The sports performance supplement company agreed to terms on NIL deals with Armando Bacot and Jeremy Roach. The pair of college basketball stars appeared in a promotion for the brand on Instagram on Thursday.

North Carolina’s Bacot and Duke’s Roach promoted the company’s BOA Ignite in the video. BOA’s products are delivered through its patented OraBlast technology, which uses an aerosol spray to bring active ingredients to athletes. A two-second spray delivers the same sodium as a 12-ounce sports drink.

BOA Nutrition has launched BOA Ignite, an oral aerosol sports energy supplement, that claims to elevate athletic performance. Created using BOA’s patented OraBlast technology to deliver atomized nutrients which are rapidly absorbed, Ignite provides caffeine, B vitamins and electrolytes, as well as fast-acting and slow-acting carbohydrates, all within a two-second spray.

BOA Ignite is now available for pre-order and will be shipping starting on January 15th, 2023.

BOA adds that it has a deep understanding of athletes’ needs and how quickly those needs can change during competition…

‘Athletes often don’t have time to wait for drinks, gels, bars or powders to take effect, especially when the body’s metabolism is under stress. Micro-dosing or ‘precision nutrition’ allows athletes to meet their individual needs by controlling how much or how little they receive in order to jump-start the metabolic engine and sustain optimal performance.’

BOA Nutrition has launched BOA Ignite, an oral aerosol sports energy supplement, designed to elevate athletic performance. Created using BOA’s patented OraBlast technology to deliver atomized nutrients that are rapidly absorbed, Ignite provides caffeine, B vitamins and electrolytes, as well as fast-acting and slow-acting carbohydrates, all within a two-second spray.

BOA Nutrition has a deep understanding of athletes’ needs and how quickly those needs can change during competition. Athletes often don’t have time to wait for drinks, gels, bars or powders to take effect, especially when the body’s metabolism is under stress. Micro-dosing or “precision nutrition” allows athletes to meet their individual needs by controlling how much or how little they receive in order to jump-start the metabolic engine and sustain optimal performance.

BOA Nutrition, inventor of the BOA Endure rapid sodium replenishment product, has been selected as Official Endurance Salt of Ironman in the North America region as well as the Ironman World Championship and Ironman 70.3® World Championship.

BOA Nutrition has signed 2018 Boston Marathon champion and 50K world record holder Des Linden as a brand ambassador for Endure, a sodium replenishment oral aerosol. Linden is one of the most accomplished American distance runners of all time, with multiple top-five performances at four of the six world marathon majors. After representing Team USA at the 2012 London Olympics and the 2016 Rio Olympics, she became the first American woman in 33 years to win the Boston Marathon in 2018.

Sports performance supplement company BOA Nutrition, inventor of the BOA Endure rapid sodium replenishment product, announced today that Endure has been selected as Official Endurance Salt of IRONMAN® in the North America region as well as the IRONMAN® World Championship and IRONMAN® 70.3® World Championship.

“Sodium is instrumental for many other things besides just performance. It's what makes all the muscles contract. And it's what helps deliver nutritive neurotransmitter messages and if you don't have enough sodium the whole body's going to start shutting down,” Susan Kitchen, a registered dietitian and USA Triathlon Level II and IRONMAN certified endurance coach, in an interview with Advnture.

BOA Endure, the rapid hydration oral aerosol from BOA Nutrition, recently earned certification from NSF’s Certified for Sport® Program. NSF is a global public health organization that tests and certifies products to help protect athletes and consumers from potentially harmful ingredients and athletic banned substances in dietary supplements.

The best products hitting shelves in Spring/Summer '23, ranked by our team of staffers, gear testers, and retailers

A first of its kind, this ingestible aerosol of sodium relieves tight muscles 10 times faster than any other method. Each two-second spray delivers 150 mg of sodium. The whole container equates to 24 bottles of your favorite energy-replenishing beverage meant to relieve tight muscles.

BOA Nutrition has signed an endorsement deal with top American triathlete and IRONMAN champion, Sam Long.

The company noted that the Boulder-Colorado native used BOA Endure throughout his training for the 2022 IRONMAN World Championship in St George on May 7. He wore BOA-branded headgear at the event and used Endure during the competition to aid with hydration in the hot, dry conditions in Utah.

Raleigh's BOA Nutrition delivers sodium—and ultimately other nutrients—to endurance athletes through a high-powered blast of oxygen.

USA Triathlon is partnering with BOA Nutrition, to make its first product, Endure, the ‘exclusive performance salt blast’ of USA Triathlon.

BOA (which stands for a Blast of Optimized Actives) is launching Endure, at the 2021 Toyota USA Triathlon Age Group National Championships on August 7-8 in Milwaukee. The new product is designed to help athletes delay the onset of fatigue by replacing lost sodium.