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As athletes fully exert themselves in training and competitions, they lose sodium. Endure is designed to close this sodium gap rapidly. While preparing for your next event, whether it’s a marathon, triathlon, basketball game, or other event, incorporate BOA into your regular regimen to get you back competing fast.



A revolutionary way to fuel your performance


B Vitamins


Coming October 2022

What is BOA?

BOA is breakthrough technology. Its high-powered blast uses oxygen to propel atomized nutrients into your body allowing for maximum hydration and maximum performance.

The Comparison

One serving of BOA ENDURE contains 150 mg of sodium. That's roughly the same amount in a 12oz bottle of your favorite isotonic beverage. Our smallest 2oz can has 3,750mg of sodium, the equivalent of 24 bottles. You do the math.


Designed to be quickly deployed during training or competition, all you need to do is grab a can of BOA and take a two-second blast. No more biting, tearing or dipping.


ENDURE delivers 150mg of sodium per serving. Our smallest can delivers 25 servings. You would need to drink more than 23, 12oz bottles of the leading isotonic beverage to get the same amount of sodium.


Our scientist have developed a sodium supplement that tastes great with no aftertaste. No more gutting down harsh substances to fill the sodium gap.


BOA's products use our proprietary OraBlast technology to rapidly deliver nutrients that aid in the delay of the onset of fatigue.* Hydrate up to 10 times faster with ENDURE.

"We see BOA’s products as a significant and welcome breakthrough. This is exactly the type of innovation our sport needs. We believe BOA represents a game-changer in the world of endurance sports.

Rocky Harris, USA Triathlon CEO

"When it's ready, I'll give it to every athlete I train."

Susan Kitchen, Registered dietitian, board certified sports nutritionist, a USA Triathlon Level II and IRONMAN certified endurance coach, and a lifelong endurance athlete.

*This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.